It's interesting the creator declares "The way real ale is branded is an absolute turn-off for girls at the moment. Imagine any of my friends walking up to a barman and ordering a pint of "Old Ruddy Fart" yet insists on describing her beer as "real ale". Surely the neutral "beer" would have been more suitable.
It's curious that she's aiming for a type of consumer usually neglected by brewers - women - yet seeks CAMRA's questionable seal of approval by having Paula Waters, chairman of CAMRA pulling the first pint. If I was creating a beer brand for women I'd be banning the words "pint" and "ale" as, in my experience, they are a big turn-off for many women.
Surely making a song and dance about CAMRA's seal of approval is not going to help in selling this beer to female customers as already "The way real ale is branded is an absolute turn-off for girls". Perhaps the plan is to establish the brand amongst die-hard real ale drinkers to drive volume before genuinely trying to expand in the female beer-newbies market. Whatever, it seems a confused marketing plan.
"The Female palate" - is there such a thing? I very much doubt it. A token addition of something fruity strikes me as a wee bit patronising. Then again, I'm not female, so I should shut up.
I feel a bit guilty for the negative tone of this post. I really do want more brewers attempt to win customers otherwise unentertained by beer, but I'm doubtful this is the way to do it.