...when I see rubbish like this.
What kind of grindingly unfunny "sense of humour" creates this sort of thing?
Time after time beer drinkers who don't drink cask ale are asked "why don't you drink cask ale?" and time after time imagery is high on the list of dislikes. OK, imagery is a nebulous and ephemeral concept but I'm pretty certain the brand "cask ale" includes beer mats with dismal drawings and contrived wordplay.
It astonishes me that companies like Black Sheep probably have a marketing budget but ill-considered rubbish like this still enters the public domain.
If I was Stevie Wonder I'd sue.