Thursday, 28 May 2009

Good News from the North East

I've just heard that Mordue Brewery (one of my favourites) is installing bottling machinery. This is confirmation to the world at large that last year's receivership, restructuring and re-financing is allowing Mordue to grow. Arguably, it's a brewery that failed to fully capitalise on its 1997 CBOB win. All being well the bottling of its tremendous IPA will give the brewery the national recognition it deserves. Lookout Brewdog IPA and Thornbridge Jaipur!

While in Newcastle last week my brother and I eavesdropped on a charver who looked distinctly out of place amongst the community arts project types in the Cumberland Arms. His friend insisted he drink Mordue IPA. His response? - "It tastes of fuckin' flowahs!" Isn't that a great advertising slogan? I can see the t-shirts now.




8 comments:

Jeffrey said...

I've had a couple of Mordue beers on here in effete*/poncy*/Southern* Clerkenwell (*delete as applicable depending on how chippy you are), and they've gone down quite well.

However, names such as "Workie Ticket" and "Radgie Gadgie" may go down well on Tyneside, but they don't elsewhere.

Jeff Pickthall said...

@other Jeffrey. Always a dilemma for a brewery – do stuff that has special appeal in the local market that's the core of your business or more neutral stuff that will have wider appeal but generate less local interest.

Still, Mordue IPA is neutral, and that's the one I'm particularly looking forward to.

Steve, said brother said...

It's "flowaz" not "flowahs" if you're a Geordie

coach_mcguirk said...

Great news. As you say - the IPA is superb.

jocko said...

I suppose they can afford the bottling plant because they didnt have to pay their suppliers when they went bust.Like Cains they should be boycotted.

Anonymous said...

@jocko

Er, no. They fell foul of the vatman but it's all fixed now. To suggest they screwed suppliers is libel, slander or defamation or something so don't repeat it.

Anonymous said...

"all fixed now" means what? - that they've paid off all of their creditors & their VAT/duty debt?

Leigh said...

yes, great news. Mordue deserve a wider audience!!