Now and again though, something comes along that creates that special facepalm feeling that only CAMRA can provide.
Last night I visited the Prince of Wales at Foxfield, South Cumbria's premier hardcore CAMRA hangout. In there I picked up the latest edition of the local branch's newsletter, "Furness Inn-Quirer" (geddit?).
An article on the Lancaster Brewery caught my eye. It was a familiar story – branch members hop on a train to visit a brewery and gawp gormlessly, gasping for free pints while the kindly brewer talks them through mash tuns and FVs.
The author provides a quick description of Lancaster's four key beers. One is described thusly:
"...and not for the faint hearted, is Lancaster Red, which at 4.9% is a premium strength, ruby red beer with a spicy, malty aroma and a smooth taste."
Yes you did read that correctly – 4.9%, not for the faint hearted.
Beggars belief, doesn't it?