The Straw That Broke The Camel's Back

Browsing Newcastle Real Ale Listings before I pop over there at the weekend I came across a beer name that made me wince.

It didn't just make me wince, it made think of the film "Falling Down" – with me in it.

As I don't know where to get any guns or explosives, I thought I've got to do something a bit creative.

I've had an idea lurking for some time – a collaborative blog dedicated to improving cask ale's brand image by collecting images of dismal pumclips and the like. Hopefully we would knock some sense into the brewers thusly named and shamed.

Here it is.

BTW The beer name that pushed me over the edge was "Dognobbler" by Wylam Brewery. Don't get me wrong, I'm not criticising the beer, just the name. I regularly enjoy Wylam beers when I'm in the NE and John Boyle is a jolly decent chap but...