Pub Curmudgeon has created a poll - "How much would you consider exorbitant for a pint of 4.0% ABV beer?"In a roundabout way he has drawn attention to a problem faced by brewers – there's no price differential between indifferent beer and exceptional beer: there is no higher potential reward for producing exceptional beer. Producing exceptional beer is necessarily more costly than producing indifferent beer – don't believe anyone who tells you otherwise.
Ask wine-lovers "How much would you consider exorbitant for a bottle of 12% ABV wine?" and the response would be a puzzled "which wine?"
