Every time I watch My Name is Earl I try to catch the name of the bottled beer the characters drink in the Crab Shack. The label is usually partly hidden by the character's hand.
Tonight I got it. It's "Heisler".
The Germanic name may be a nod toward Budweiser, but the graphic design says to me "craft beer".
Everybody seems to drink straight from the bottle so we don't get to see the fictional colour of the beer. I'd like to think it's an amber, something like Anchor Steam. I'd drink it.